HOXTON HAS BEEN THE CREATIVE CENTRE OF LONDON. IT’S THE CENTRAL LINK THAT UNIFIES THE INFAMOUSLY COLOURFUL SHOREDITCH, THE RACY STREETS OF DALSTON AND THE BOHEMIAN MELTING POT OF HACKNEY. 

IN HOXTON, ARTISTS MIX SEAMLESSLY WITH FASHION DESIGNERS AND ENTREPRENEURS, SHARING IDEAS, SETTING TRENDS AND INFLUENCING THE WAY WE LIVE OUR LIVES.

THIS IS WHERE STREET ART GOES FROM DOORWAYS AND ALLEYS TO THE AUCTION HOUSE, WHERE PLATINUM ALBUMS ARE RECORDED IN DINGY STUDIOS. THERE’S A BUZZ IN THE AIR WHICH FEELS AS IF ANYTHING ANY MINUTE SOMETHING TOTALLY NEW AND ORIGINAL MIGHT HAPPEN. ACTUALLY, KNOWING HOXTON, IT PROBABLY WILL.

FROM PIONEERING DIM LIT RECORDING STUDIOS BURIED IN ALL CORNERS OF HACKNEY TO SOME OF LONDON’S TOP CREATIVE AGENCIES, INDEPENDENT ART SPACES AND MUSIC SPOTS. 

SOME OF THE MOST INFLUENTIAL BRANDS AND TASTE MAKERS HAVE COME OUT OF THE EAST FOR TIME IMMEMORIAL FROM THE PEARLY KINGS, TO THE TEDDY BOYS OF THE 1950S, NEW RAVE OF THE NOUGHTIES TO UK GRIME AND THE SHOREDITCH HIPSTER TO ALEXANDER MCQUEEN AND BANKSY. THE EAST HAS BEEN A LIGHTHOUSE OF LONDON ICONS AND THE CULTURAL HEARTBEAT OF LONDON FOR DECADES, A MELTING POT OF IDEAS, IMAGINATION AND SUBVERSIVE THOUGHT. 

HOXTON SPIRITS IS NOT JUST HOXTON IN NAME BUT EMBODIES THE SPIRIT OF THE CULTURAL POWERHOUSE THAT IS THIS POCKET OF EAST LONDON.

FIND OUT MORE ABOUT HOXTON COCONUT AND GRAPEFRUIT GIN, HOXTON PINK GIN AND HOXTON BANANA RUM.

GERRY CALABRESE

HOXTON FOUNDER & DRINKS MAVERICK 

ON MY MOTHER’S SIDE, THERE ARE GENERATIONS OF EASTENDERS. MY FAMILY HAS WATCHED IT CHANGE AND EVOLVE OVER THE YEARS AND I HAVE BEEN AN ACTIVE PARTICIPANT IN THAT CHANGE FOR MOST OF THE LAST TWO DECADES, HAVING SPENT THE LAST 17 YEARS WORKING IN AND OPENING COCKTAIL BARS, RESTAURANTS AND NIGHT CLUBS WITHIN THE AREA.

LONDON’S EAST END IN MY VIEW IS A MICROCOSM FOR EVERYTHING THAT IS GREAT ABOUT LONDON, ITS DIVERSITY, ITS ECCENTRICITY, ITS SHOWMANSHIP AND CREATIVITY. SOME OF THE BEST CULINARY OUTLETS AND “WATERING-HOLES” LONDON HAS TO OFFER NOW EXIST IN THE EAST END AND ARE AT THE VERY CUTTING EDGE OF UK HOSPITALITY. IT IS IN THIS UNIQUE ENVIRONMENT THE IDEA FOR HOXTON WAS BORN AND HAS BECOME MY LIFE’S PASSION, BOTTLING THE ‘SPIRIT’ OF THIS AREA OF LONDON THAT I LOVE AND WHICH I CALL MY HOME.

QUALITY IS KEY TO ME WHEN CREATING A HOXTON PRODUCT SO WE ONLY EVER USE ETHICALLY SOURCED INGREDIENTS THROUGHOUT OUR ENTIRE RANGE AND SELECT ONLY THE FINEST ALCOHOL AT THE CORE OF THE PRODUCTS WE CREATE. I AM FANATICAL ABOUT THE DETAIL AND SPEND MONTHS DEVELOPING EACH RECIPE. WE USE A VARIETY OF DIFFERENT PROCESSES ACROSS OUR COLLECTION OF PRODUCTS TO CREATE BEAUTIFULLY UNIQUE SPIRITS.

MY AIM IS TO TAKE THE DRINKER ON A JOURNEY WITH EXCITING INGREDIENTS, OF UNEXPECTED FLAVOURS AND DISTINCTIVE BLENDS. I LIKE TO THINK YOU CAN TASTE THE LOVE AND DEDICATION IN EACH BOTTLE.